數位時代
Industry Revolution
Source: https://www.books.com.tw/products/0010906123?srsltid=AfmBOoo5ZDVLAVY6-Gmgf5h4X_veGIaWb_Dwba_2HhLWtS8-RIH2Rx8g
Digital Techs & Information and Communication Technologies (ICT)
Three Core Elements
Hardware
Software
Communication
🌐 The Internet connects the world and is accessible everywhere, 24/7, 365 days a year 🌍
Web 1.0, Web 2.0, Web 3.0
World Wide Web -> WWW or simply the Web
Web 1.0 (1989-2005)
- Unidirectional Information Delivery
- Read-only
- Examples: e-mail, static websites and forums
Source: https://en.wikipedia.org/wiki/Netscape_Navigator
Web 2.0 (2004~)
- User participation, interaction, collaboration
- Reading and writing
- Examples: Blogs, wikis, social media, and video sharing platforms.
Web 3.0 (2006~)
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Semantic web, decentralization, meta-universe.
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Read, Write, Own
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Examples: Semantic tagging, Artificial Intelligence, Internet of Things, 3D digital environment.
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Reference
品牌 X 數位
[課程活動]: 為何奢侈品牌要做數位行銷？