策略體驗模組

Screenshot 2025-03-06 at 12.24.50 PM.png

Source: (Schmitt, 1999, p. 60)

感官體驗 SENSE

👁️Sight

Social Media

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Source: https://x.com/taylorswift13

👂Hearing

聲音商標 Audio Branding

全家 FamilyMart

https://www.youtube.com/watch?v=gtDbRTSB4hc

Walt Disney

https://www.youtube.com/watch?time_continue=5&v=8mCWwEJ74MI&embeds_referring_euri=https%3A%2F%2Fzannasound.com.br%2Fen%2Fblog%2Fsound-branding%2F10-examples-sound-logos%2F

Intel

https://www.youtube.com/watch?time_continue=2&v=-ihRPi4wcBY&embeds_referring_euri=https%3A%2F%2Fzannasound.com.br%2Fen%2Fblog%2Fsound-branding%2F10-examples-sound-logos%2F

Netflix

https://www.youtube.com/watch?v=GV3HUDMQ-F8