消費者對產品外觀形式的反應模型

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Reference: Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16–29.

商品設計三大元素

Reference: Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New Product Design: Concept, Measurement, and Consequences. Journal of Marketing, 79(3), 41–56. https://doi.org/10.1509/jm.14.0199

曲線偏見 Contour Bias

Alessi

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https://alessi.com/products/il-conico-kettle

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https://alessi.com/products/9091-kettle

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https://alessi.com/products/9093-kettle

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Alessi mami sg65

https://www.ceneo.pl/2006922?srsltid=AU7gw4V7IyEQliWMec68xOaUi8xdGMHuVIzU4VmHBHvcAVWElLc0olaz