Components of Content Marketing

3 Major Components for Content Marketing

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_11d94cc5-95fa-4ea4-95d0-f49ec39ff34e_2.png

Creation

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unified__443ab059-1663-4e16-bb21-3f1bdab672d5.png

Dissemination

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_d8244ebc-d430-40ab-9a5f-0d0196907d96_0.png

Measurement

The Periodic Table of Content Marketing

image.png

https://econsultancy.com/introducing-the-periodic-table-of-content-marketing/

But before you start creating content…

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_illust_5cc13de8-e659-420f-9e5a-df3b352991c8_3.png

Best Practices for Blogs, Podcasting, and Webinars: Lessons from Video Sharing

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_25c0d4a6-9543-4f01-9849-8e69ac1cd819_1.png

Use catchy titles and hooks

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_d2515466-8936-4281-b410-5e480bb0605d_0.png

Update frequently

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_27a6f152-7241-440d-b8e2-d8c368943379_3.png

Keep your content focused

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_bea55e5d-8d2d-4318-83a9-5ef4ec0c4400_0.png

Invite comments and feedback

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_aadaee40-ad4f-40ab-8293-d4115002b1dd_1.png

Actively promote your content

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_bd40921a-c720-4683-acfc-692ea47cff14_0.png

Engage with others and join the conversation

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_f5fce48d-5ac4-43e7-9cb3-869bd7d019d7_3.png

Avoid negativity and personal attacks

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_530dd9d9-ee2d-4135-a040-02bcaae07dac_3.png

Stand by your content and be accountable

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_8fd4d461-6d74-4699-b50b-7b45b9063e6c_1.png

Cross-promote across different channels

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_1e5c86df-e91a-435d-8740-38c42e94a5f7_3.png

Archive your content for easy access

shawnhsu0910_front-facing_orthographic_flat_3D_cartoon_unifie_b4e2eb5f-cf3a-42a5-be62-544bf9cb6a88_3.png

Use metrics to track and improve performance

Viral Cases

Metro Trains Melbourne’s Dumb Ways to Die in 2012

https://www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw&start_radio=1