
Creation

Dissemination

Measurement

https://econsultancy.com/introducing-the-periodic-table-of-content-marketing/


Use catchy titles and hooks

Update frequently

Keep your content focused

Invite comments and feedback

Actively promote your content

Engage with others and join the conversation

Avoid negativity and personal attacks

Stand by your content and be accountable

Cross-promote across different channels

Archive your content for easy access

Use metrics to track and improve performance
Metro Trains Melbourne’s Dumb Ways to Die in 2012
https://www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw&start_radio=1