Course Basic Information

Instructor Contact Information

Instructor: Dr. Hsuan Hsu, Department of Marketing and Distribution Management, NKUST
Contact Information
- Email: [email protected]
- Microsoft Teams: [email protected]
- Zuvio Student Feedback
Office: C309 (Please schedule an appointment in advance; walk-ins are not accepted)

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Course Objectives, Outline, and Grading Methods

Weeks 13-18

🔗👉Course Information Lookup

Syllabus (W13 - W18)

Updated: Nov 21, 2025

Week	Course Content	Papers	Presenter(s)
W13	Digital Transformation in Contemporary Business Management: Key Concepts and Strategies	1. (2021) Digital transformation: A multidisciplinary reflection and research agenda

(2024) A comprehensive examination of digital retailing: A text-mining review and research agenda
(2026) Digital transformation as a multi-phase process a longitudinal study of corporate strategy and business unit adaptation | 1. ~~林沛妤C111115210 &~~ 林灝謙 F114121115 & F113121134 阮國強
Nora F113121131 & Vanessa F112121106
Bobby F113121103& Bow F113121135 | | W14 | Implementing Analytical and Generative AI in Business and Marketing | 1. (2017) The Business of Artificial Intelligence
(2022) Machine learning in marketing: A literature review, conceptual framework, and research agenda
(2025) Generative AI in innovation and marketing processes: A roadmap of research opportunities | 1. Mandy F114121107 & Joyce F114121108
Bew F113121133 & Thara F113121110
Thurston F113121122 & Wendy F114121104 & JoJo F113121106 | | W15 | Keynote Speech I – Real-World Application of Smart Tech: How I Built a Smart Hotel Dr. M. J. Hsu, National Kaohsiung University of Hospitality and Tourism

(On-site) | N/A | N/A | | W16 | Keynote Speech II – Smart Everywhere: Insights into Industrial Computers and IoT by Mr. Gary Lee, Advantech's Head of Digital Marketing

(Hybrid) Online Meeting Room: https://reurl.cc/9b77LV | N/A | N/A | | W17 | Becoming a Smart Business: Rationale and Implementation Strategies | 1. (2014) How Smart, Connected Products Are Transforming Competition 2. (2015) How Smart, Connected Products Are Transforming Companies 3. (2024) Smart technologies for retailing- who, what, where and why.pdf | 1. Fang F112121107 & Phyllis F113121121 2. Enson F113121104 & Allan F113121111 3. Dhawan F113121112 & Angela F114121110 | | W18 | Final Project – Insights into Smart Business Management: A Case Study or Literature Review Approach | | All (10 mins per group) |

Note: Click here to download assigned papers 👉🔗 [Download Link]

Final Project Guideline

Final Project– Insights into Smart Business Management: A Case Study or Literature Review Approach

Approach: Case Study or Literature Review