https://hbr.org/search?search_type=&term=Digital+Marketing&term=

https://hbr.org/topic/subject/operations-strategy

數位轉型三階段：數位化—>數位優化—>數位轉型

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. doi:10.1016/j.jbusres.2019.09.022