Interruption Marketing vs Permission Marketing

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Incorporating a Holistic Approach to SMM

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Source: Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126. doi:10.1016/j.jbusres.2016.05.001

Class Activity: After watching the news about Nantou Christian Hospital’s social media incident, identify which type of SMM governance they followed?

https://www.youtube.com/watch?v=JdcZQ2LkztA

Social Media’s Role in Developing a Successful Inbound Marketing Methodology

3 Main Reasons People Go Online

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SMM Ethics