Class Activity: Looking at the Instagram and YouTube accounts of Dior, Starbucks, and the Rijksmuseum, who do you think their primary target audiences are? What clues (such as visuals, tone of voice, content themes, or platform choice) help you identify these audiences?

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https://youtube.com/@dior?si=BSDUs9-IZSyTgGCI

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https://youtube.com/@starbucks?si=TvRgSy023WyeJUR5

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https://youtube.com/@rijksmuseumamsterdam?si=SHY-lJk9Xg01boc-

https://www.instagram.com/dior?igsh=MTBoazM1cHJocW11cw==

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https://www.instagram.com/starbucks?igsh=MWNwYTY0eG52OWMxeA==

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https://www.instagram.com/rijksmuseum?igsh=MThyMWNkNTZneHhsbw==

The Importance of Targeting in SMM

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Class Activity: What do “Right Person, Right Content, Right Place, Right Format, Right Language, and Right Device” mean?

Class Activity: Do the posts below — which feature trending dances, memes, or pop music — align with the brands’ images, products, and target audiences?

https://youtu.be/Mo3NTwIGHe0?si=pac_Di60TRY_r7pZ

https://www.youtube.com/watch?v=lyuiNKBKyug&list=RDlyuiNKBKyug&start_radio=1

The Targeting Process in SMM

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TA & Segments

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Personas for Each Segments

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Media Plan for Each Segments

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Optimizing Schedule and Posts