Class Activity: Looking at the Instagram and YouTube accounts of Dior, Starbucks, and the Rijksmuseum, who do you think their primary target audiences are? What clues (such as visuals, tone of voice, content themes, or platform choice) help you identify these audiences?

Class Activity: Identifying Target Audiences for OpenAI’s Sora App

Context: OpenAI recently introduced Sora, an AI-generated video creation Social Media platform that allows users to produce realistic videos from text prompts. As a new social media and creative tool, understanding who the target audiences (TAs) might be is key to shaping marketing and platform strategies.

The Importance of Targeting in SMM

Class Activity: What do “Right Person, Right Content, Right Place, Right Format, Right Language, and Right Device” mean?

Class Activity: Do the posts below — which feature trending dances, memes, or pop music — align with the brands’ images, products, and target audiences?

https://youtu.be/Mo3NTwIGHe0?si=pac_Di60TRY_r7pZ

https://www.instagram.com/reel/DLpP07evwXv/?igsh=MTU1MXhyaG1oOW54bg==

https://www.youtube.com/watch?v=lyuiNKBKyug&list=RDlyuiNKBKyug&start_radio=1