Reference: Sharma, C., & Kushwah, S. (2024). Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach. Journal of Consumer Behaviour, 24(2), 562-610. doi:10.1002/cb.2434
Note. 運用TCCM架構進行文獻分析的文章中,通常會匯總很多Theories…