Consumers’ Preference for Content

Source: https://blog.scoop.it/2020/08/04/how-to-grow-and-engage-a-community-on-social-media-with-content/

Content Style Guide

https://styleguide.mailchimp.com/

Brand Archetype

Source: https://www.slideshare.net/slideshow/brand-archetyping-selfguided-worksheet/143286460

The Hero’s Journey

Source: https://zh.wikipedia.org/zh-tw/英雄旅程

The Seven Basic Plots

Overcoming the Monster

Rags to Riches

The Quest

Voyage and Return

Comedy

Tragedy

Rebirth

Reference: https://zh-yue.wikipedia.org/wiki/七大基本情節

Best Practices for Using Images and Photos

Use visuals that reflect your brand personality and support your brand archetype.

Understand basic design principles