Course Information

Web 1.0 - Web 3.0 & Intro. to Internet Marketing

The Role of Social Media Marketing (SMM)

Goals and Strategies

Targeted Audiences

Rules of Engagement for SMM and Social Media Governance

Social Media Platforms and Social Networking Sites

Paid Media & Influencer Marketing

Content Creation and Sharing 

AI Tools for Marketing Content Generation

Visual Storytelling 

Visual Design

Fan Typology

Level of consumers’ online brand-related activities

Source: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs- Exploring motivations for brand-related social media use. International journal of Advertising, 30(1), 13–46. doi:10.2501/ija-30-1-013-046

Classification of Social Media