Course Information

Web 1.0 - Web 3.0 & Intro. to Internet Marketing

The Role of Social Media Marketing (SMM)

Goals and Strategies

Targeted Audiences

Types of Content & Content Experience

Rules of Engagement for SMM and Social Media Governance

Social Media Platforms and Social Networking Sites

Paid Media & Influencer Marketing

Content Creation and Sharing 

AI Tools for Marketing Content Generation

Visual Storytelling 

Visual Design

Fan Typology

影像

Content Creation Tips

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